More companies need “zero” goals

It is interesting to see such a forthright declaration of an intention to reach┬ázero emissions and zero harm as the one that┬áDuPont’s Building and Construction business has released — http://www2.dupont.com/Building_and_Construction/en_US/assets/downloads/K23919-aiming-for-zero.pdf. This is exactly the sort of goal that sustainability maven, John Elkington, has been encouraging through his new book, Zeronauts.

Is this sort of zero goal attainable for other chemical end-use sectors? This is a good topic to explore in the coming weeks. Maybe zero is a more attainable goal that many of us have supposed.